The 12 Best AI Tools for Marketers to Boost Your Workflow

Finding the best AI tools for marketers can feel overwhelming. You need practical tools that save time, automate repetitive tasks, and help you create better content, faster. Success isn't about adopting every new AI gadget; it's about building an efficient system that lets you focus on strategy instead of manual work.

This guide cuts through the noise. We'll show you the top AI marketing tools, focusing on what they do, who they're for, and how they solve specific problems.

You'll discover platforms for every marketing job, from turning long videos into social clips to automating ad copy. Let’s find the right tools for your workflow.

How to Choose the Best AI Tools for Marketers

Before diving into the list, use these criteria to evaluate which tools are right for your team:

• Core Job-to-be-Done: Does it solve a specific, recurring pain point in your workflow?
• Ease of Use: Can your team adopt it quickly without extensive training?
• Integration: Does it connect with your existing tools (CRM, social scheduler, etc.)?
• Scalability: Can it grow with your needs as you produce more content?

1. Flowjin: Best for Video & Podcast Repurposing

Flowjin is an AI video repurposing platform for marketers and creators who need to turn long-form content (like webinars or podcasts) into a steady stream of social media clips. It automates the entire process, from finding the best moments to editing, branding, and scheduling.

Simply upload your long video or podcast. Flowjin’s AI identifies the most engaging highlights, reframes the video to focus on the speaker, adds dynamic captions, and applies your brand templates. It even writes the social media copy for each clip, saving you hours of manual work.

How to Repurpose Content with Flowjin

1. Upload Your Content: Add a link to your long-form video (YouTube, Vimeo) or upload an audio file.
2. Get AI-Generated Clips: Flowjin’s AI analyzes the content and suggests a dozen or more short clips, complete with titles and viral scores.
3. Customize in a Click: Apply your branded templates (logo, colors, fonts) to all clips instantly.
4. Schedule & Publish: Use the built-in AI copywriter to generate posts for LinkedIn, X, TikTok, and more, then schedule them directly from Flowjin.

Why It’s One of the Best AI Tools for Marketers

Flowjin consolidates the work of a video editor, a copywriter, and a social media scheduler into one platform. This makes it ideal for busy marketers who need to maintain a consistent presence on social media without a large production team. Instead of spending hours scrubbing through a recording, you get ready-to-post content in minutes.

Best for:

• Marketers using webinars, interviews, or podcasts as a content pillar.
• Founders and creators who need to build their personal brand efficiently.
• Agencies managing social media content for multiple clients.

Pricing: Starts at $19 per month.

Visit Flowjin

2. G2: Best for Vetting Tools with Peer Reviews

G2 isn't an AI tool itself, but a crucial marketplace for discovering and vetting the best AI tools for marketers. Its power lies in its massive database of authentic, peer-to-peer reviews that help you cut through the marketing hype.

Use G2's categories to find tools for specific jobs like AI-powered SEO or email automation. The platform’s Grid® reports give you a visual map of market leaders and contenders based on user satisfaction, helping you quickly identify top-rated solutions.

How to Use G2 for Research

1. Search for a software category (e.g., "AI Video Generation").
2. Use filters for company size, industry, and features to narrow your options.
3. Read recent reviews to understand real-world pros, cons, and use cases.
4. Compare top contenders side-by-side to create a shortlist.

• Best for: Marketers researching new software and wanting unbiased feedback from real users.
• Pricing: Free to browse reviews and reports.

Website: https://www.g2.com

3. Capterra: Best for High-Level Software Comparison

Capterra is another essential discovery platform for comparing the best AI tools for marketers. Backed by Gartner, it provides a trusted, high-level overview of software categories, making it perfect for the initial stages of research.

It excels at presenting key information at a glance. You can easily scan pricing models, user ratings, and core features across dozens of AI solutions. The side-by-side comparison tool is great for quickly building a shortlist based on your specific needs.

How to Use Capterra for Research

1. Browse a category like "Marketing Automation Software."
2. Use the comparison tool to see how top products stack up on features and pricing.
3. Read the curated shortlists for top-rated products in a specific niche.

• Best for: Marketers who need a quick, structured overview of the key players in a software category.
• Pricing: Free to use.

Website: https://www.capterra.com

4. GetApp: Best for SMBs Comparing AI Tools

GetApp is a software discovery platform focused on helping small and mid-sized businesses compare tools easily. Its dedicated AI Marketing Tools category is a curated library that saves you from sorting through irrelevant applications.

GetApp presents information in a standardized format, allowing for rapid evaluation. Marketers can use its filters to find tools that meet specific criteria, like AI-powered content creation or predictive analytics.

How to Use GetApp for Research

1. Navigate to the AI Marketing Tools section.
2. Filter results by AI capabilities, business size, and pricing models.
3. View the grid comparison to quickly assess top options.

• Best for: Small to mid-sized marketing teams looking for practical, easy-to-compare AI solutions.
• Pricing: Free to browse.

Website: https://www.getapp.com/all-software/ai-marketing-tools/

5. Product Hunt: Best for Discovering New & Trending AI Tools

Product Hunt is where the best AI tools for marketers often make their debut. It’s a community-driven site where new tech products are launched daily. For marketers, it’s a real-time feed of innovation, letting you spot emerging tools before they become mainstream.

Each product launch features descriptions, screenshots, and a comments section where you can ask the founders questions directly. This provides unfiltered insights you can't find anywhere else.

How to Use Product Hunt for Research

1. Follow topics like "Artificial Intelligence" and "Marketing."
2. Check the daily top-ranked products to see what's trending.
3. Read the comments to learn about use cases and get feedback from early adopters.

• Best for: Marketers who want to be the first to try innovative and niche AI tools.
• Pricing: Free to browse.

Website: https://www.producthunt.com

6. AppSumo: Best for Finding Lifetime Deals on AI Tools

For budget-conscious marketers, AppSumo is a marketplace offering lifetime deals (LTDs) on emerging software. Instead of paying monthly subscriptions, you can purchase lifetime access to AI writers, social media schedulers, and analytics platforms for a one-time fee.

This makes it an excellent platform for experimenting with the best AI tools for marketers without a significant financial commitment. The community-driven reviews and Q&A help you vet each deal before buying.

How to Use AppSumo for Research

1. Browse the "AI Tools" category for current deals.
2. Read the terms and user reviews carefully to understand the offer's limits.
3. Use the 60-day money-back guarantee to test tools risk-free.

• Best for: Solo marketers and small teams looking to build an AI tool stack on a budget.
• Pricing: Deals are priced individually, often as a one-time purchase.

Website: https://appsumo.com

7. Shopify App Store: Best for Ecommerce AI Integrations

For businesses on Shopify, the App Store is the go-to resource for finding tightly integrated AI tools for marketers. These apps are designed to work seamlessly with your store data, customer profiles, and marketing workflows.

The store features curated collections of AI-powered apps for everything from writing product descriptions to powering intelligent chatbots. Each listing includes pricing, free trial info, and verified reviews from other Shopify merchants.

How to Use the Shopify App Store for Research

1. Explore the "AI-powered apps" guide in the App Store.
2. Filter by function, such as "Content Creation" or "Personalization."
3. Check recent reviews and developer responsiveness before installing.

• Best for: Shopify merchants who need AI tools that connect directly to their ecommerce data.
• Pricing: Varies by app; many offer free plans or trials.

Website: https://apps.shopify.com/stories/guide-ai-powered-apps

8. HubSpot App Marketplace: Best for HubSpot Users

For teams using HubSpot, the App Marketplace is the central hub for extending your CRM and marketing platform with AI. It features a library of certified apps that plug directly into your existing workflows with one-click installation.

You can find AI-powered solutions for copywriting, social media management, video editing, and more. The marketplace provides transparency with user reviews, install counts, and clear pricing.

How to Use the HubSpot App Marketplace for Research

1. Browse collections like "essential apps for marketers."
2. Filter by HubSpot Hub compatibility (Marketing, Sales, etc.).
3. Review app permissions and data access before connecting.

• Best for: Marketing teams already working within the HubSpot ecosystem.
• Pricing: Varies by app.

Website: https://ecosystem.hubspot.com/marketplace/apps

9. Salesforce AppExchange: Best for Enterprise Teams

For organizations on Salesforce, the AppExchange is a marketplace for vetted, integrated AI tools for marketers. It offers hundreds of applications designed to enhance marketing automation, personalization, and customer data management within the Salesforce environment.

Marketers can find AI-powered solutions for account-based marketing (ABM), predictive lead scoring, and advanced email personalization, all guaranteed to be compatible and secure.

How to Use the AppExchange for Research

1. Filter apps by Salesforce edition, pricing model, and user ratings.
2. Look for solutions with direct installation paths and free trial options.
3. Read reviews from other Salesforce users to gauge performance.

• Best for: Enterprise marketing teams deeply integrated with the Salesforce platform.
• Pricing: Varies; many apps are enterprise-level and require a quote.

Website: https://appexchange.salesforce.com/category/marketing/

10. Semrush App Center: Best for SEO & Content Marketers

The Semrush App Center is a curated marketplace of third-party apps that integrate directly with the Semrush platform. This allows marketers to extend its core SEO and content marketing functionality with specialized AI solutions.

Semrush vets each app for quality, ensuring they are relevant for tasks like AI-driven content creation, social media analytics, and advanced SEO automation. This creates a unified command center for your marketing operations.

How to Use the Semrush App Center for Research

1. Log in to your Semrush account to access the App Center.
2. Browse categories like Content, SEO, and Social Media.
3. Take advantage of free trials to test apps with your existing Semrush project data.

• Best for: Marketers who use Semrush as their primary SEO and content platform.
• Pricing: Requires a Semrush account; apps have individual pricing.

Website: https://www.semrush.com/app-center/

11. Microsoft Marketplace: Best for Microsoft-Based Organizations

For organizations in the Microsoft ecosystem, the unified Microsoft Marketplace is a strategic hub for discovering and deploying secure AI tools for marketers. It combines AppSource (business apps) and Azure Marketplace (cloud solutions) into one curated environment.

Marketers can find AI solutions that integrate natively with Microsoft 365, Dynamics, and Azure AI. The platform simplifies enterprise procurement, allowing businesses to use existing Microsoft agreements for billing.

How to Use the Microsoft Marketplace for Research

1. Browse AppSource for marketing-specific AI content and analytics tools.
2. Filter solutions based on your organization's existing Microsoft stack.
3. Coordinate with IT for deployment, as admin permissions may be required.

• Best for: Enterprise teams that operate within a Microsoft framework for security and compliance.
• Pricing: Varies by solution.

Website: https://appsource.microsoft.com

12. Canva Magic Studio: Best for Fast, On-Brand Visual Content

Canva’s Magic Studio centralizes its powerful AI features, integrating AI-powered content creation directly into a familiar workflow. It combines AI copy, design, and video generation, making it one of the best AI tools for marketers who need to produce high-volume, on-brand assets quickly.

Use Magic Write to generate ad copy and instantly apply it to a design with Magic Design, which suggests templates based on your text and brand kit. This removes the friction of switching between multiple tools.

How to Use Canva for AI Marketing

1. Use "Magic Write" to brainstorm social media captions or ad copy.
2. Use "Magic Design" to automatically generate branded templates for your text.
3. Explore the Apps Marketplace to connect specialized AI tools for voiceovers or music.

• Best for: Marketers and social media managers who create visual assets for campaigns daily.
• Pricing: Free plan available; advanced AI features are on Pro and Teams plans.

Website: https://www.canva.com/magic/

How to Build Your AI Marketing Stack

There is no single "best" AI tool—only the best tool for your specific workflow.

Instead of adopting every new platform, strategically build a stack that solves your biggest bottlenecks.

Start by identifying your most time-consuming task. Is it turning a one-hour webinar into 10 social media clips? Is it writing 20 variations of ad copy? Once you define the problem, you can find the right tool.

For example, a team struggling to create social video content from long recordings will get immense value from Flowjin. It's built specifically for that job.

A Quick Checklist for Choosing a Tool

• Define One Core Use Case: What is the #1 job you need this tool to do? Master that first.
• Check Integrations: Does it connect with your CRM, scheduler, and other core platforms?
• Evaluate the Learning Curve: Can your team start using it effectively this week?
• Start Small and Measure: Implement one tool at a time and track its impact on time saved, content output, or engagement rates. Consider looking into a comprehensive digital content strategy that integrates AI to guide your efforts.

Integrating AI is about augmenting your team, not replacing it. Automate the repetitive tasks so you can focus on strategy and creativity.

Ready to solve your biggest content bottleneck? If you’re tired of manually turning long videos and podcasts into social clips, Flowjin is the AI-powered solution built for you. Start creating more content in less time. Visit Flowjin to see how it works.